It’s only been a few years since the launch of OTT in India. But, in these years, we’ve seen a sharp spike in the number of viewers. On the other hand, we’ve also seen a host of new shows, from across the world. Today, most young viewers prefer to watch content on OTT. Because of this behavior, we’re also seeing an increase in the demand for smart televisions.   

While discussing the Indian OTT platforms, the one name that we can’t afford to miss is India’s own, homegrown platform – ALTBalaji. We have over 91 original shows and a range of movies, along with some TV shows as well. At ALTBalaji, we don’t follow the norms. We strive to produce content that’s never been seen before, that’s bold and yet relatable. We are known for our groundbreaking original shows that are inspired by our society, break all stereotypes and appeal to the masses. Moreover, because of its mass appeal, the platform, ALTBalaji has earned the tag of being the ‘OTT of the masses.’   

To celebrate the 5-year anniversary, ALTBalaji has come up with a new campaign titled #High5withALT. The campaign is a showcase of the glorious journey of ALTBalaji. It is a celebration of our milestones and to thank the viewers for all the love that they’ve showered on us. We’re proud to say that for the last 5 years, we’ve non-stop entertained and enlightened audiences in India as well as the world with their unconventional stories.   

We bet you haven’t seen any other platform like ALTBalaji where you not only find atypical Hindi web series but also get to enjoy unique reality shows such as Lock Upp.   

Let’s celebrate ALT Balaji’s 5th anniversary with the top 5 facts about this Indian OTT platform:   

  1. Customer base: ALTBalaji currently has an MAU (Monthly Active Users) base of over 10 million. ALTBalaji platform’s engagement numbers will leave you stunned. On average, a user spends about 83 minutes per day within the app.   
  2. Growth: ALTBalaji is aggressively growing as the active subscriber base increases year on year. The pandemic has scaled up the OTT content consumption game and ALTBalaji has seen a significant rise in engagement levels.
  3. Genres: Whether you are looking for online Hindi web series or reality shows, you will find content across genres on ALTBalaji. They strive to produce something for everyone to enjoy. ALTBalaji has some of the best Hindi web series that you can binge-watch with your significant other.   
  4. Unconventional: ALTBalaji is best known for its unconventional thinking. Most of the shows ranging from Hindi web series to reality shows are inclusive and progressive at the same time. Lockupp the reality show, Broken but beautiful, and Apharan are some examples of the best atypical Hindi web series & reality shows. If your content preference is bold, ALTBalaji is the perfect OTT app for you.   
  5. Mass Appeal: ALTBalaji has established a precise positioning as ‘OTT of the masses’ with Hindi Colloquial Content for the Bharat audience and Hindi Speaking Diaspora. There has been an increase in appetite to consume our diverse library of originals that caters to the mass audience. 

If you yet haven’t downloaded ALTBalaji then you’re missing out. Once you download the app, you can watch several Hindi romantic web series along with other genres of Hindi web series, without any interruptions. 



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